Dr. Kholod has successfully transformed her social media fame into a full-scale personal brand. Drawing on her medical background and refined taste in beauty and fashion, she has founded and contributed to several ambitious business ventures. Her most notable projects include:
Kholoud Clinic
Kholoud Clinic is a medical and cosmetic center founded by Dr. Kholod in Kuwait. Operating under the slogan “Enhance Your Beauty”, the clinic specializes in skincare, body treatments, and non-surgical cosmetic procedures, all under her direct supervision. Officially licensed (License No. 258) and located in Mazaya Tower in Kuwait City, the clinic has become a trusted destination for women seeking safe, high-quality beauty treatments. Dr. Kholod takes pride in offering a blend of medical expertise and aesthetic care, and her personal involvement has played a key role in attracting loyal clients.
Karma Beauty Cosmetics
Dr. Kholod launched her own cosmetics brand, Karma Beauty, with a message that makeup is more than appearance—it is a tool for empowerment and confidence. The brand is known for its bold, modern designs, featuring a distinctive logo of a black heart with a touch of a skull—symbolizing both strength and femininity.
One of the brand’s first releases was the “Obsession” lipstick collection, featuring seven shades that became an instant hit. Dr. Kholod closely oversees every stage of product development, from formula selection to packaging, ensuring top quality. Today, Karma Beauty offers a wide range of makeup and skincare products through its online store, each reflecting her personal taste and aesthetic vision.
DKHAN Fragrances
Fuelled by her passion for oriental perfumes, Dr. Kholod founded DKHAN, a luxury fragrance brand inspired by the Gulf term “dakhoon/dokhan,” referring to the pleasant scent of incense. The brand blends rich Arab notes—such as oud, musk, and amber—with modern Western touches to create unique, contemporary fragrances.
DKHAN boutiques opened in several premium locations in Kuwait, including Al-Salhiya Complex and Gate Mall, showcasing a wide collection of oil and spray perfumes. The brand quickly gained popularity among fragrance lovers in the Gulf, further amplified by Dr. Kholod’s strong promotional presence. Some followers even associate her with signature scents from her own collection that reflect her strong yet soft personality.
Health Products & Wellness Programs
After her own successful experience with weight loss and improved fitness, Dr. Kholod invested in projects related to health and wellness. In collaboration with nutrition experts, she launched a branded dietary program and supplement line targeting women seeking healthy weight loss. She promoted a special protein powder and natural appetite-control supplements, emphasizing that they were part of her personal journey.
Additionally, she provided online wellness programs—some free—which included home workout tips and healthy meal plans, offering valuable guidance to her followers. This direction further strengthened her image not only as a fashion icon but also as a positive influencer focused on the well-being of her audience.
Future Expansion
Dr. Kholod continues to explore opportunities to grow her business empire. In recent interviews, she expressed her ambitions to expand her brands regionally and internationally, and hinted at potential new product lines in fashion or children’s care. Her vision is to build a lasting legacy that carries her name—combining commercial success with an inspiring message.